Excellence in the field of ICT will be promoted through:

• Showcasing (Physical and Online)
• Formation of Special Interest Groups
• Multimedia Awards conferred and recognized by the EMMAC (European Multimedia Associations’ Convention)
• Awards

ITSMA is in the Panel for nominating and choosing organizations for the two prestigious awards as follows.

European Seal of Excellence: The 'European Seal of E-Excellence' is bestowed annually by the European Multimedia Forum (EMF) to the ICT & Digital Media companies with an excellent track record in innovation marketing. A jury composed of representatives of EMF's partner associations selects the winners on the basis of an open application process.

Manthan Award: 'Manthan Award' is a first of its kind initiative in India to recognize the best practices in e-Content and Creativity. It (http://www.manthanaward.org) was launched on 10th October '2004, by Digital Empowerment Foundation in partnership with World Summit Award and American India Foundation. Since then it has come to define the very best in e-Content for development arena in India. Now, after four immensely successful years of holding it within India, the organisers have felt that it's about time it is expanded a bit and its areas of operation now is all of SAARC countries namely India, Pakistan, Bangladesh, Nepal, Sri Lanka, Maldives, Bhutan & Afghanistan.