About Interactive Technology Software & Media Association (ITSMA)

Interactive Technology Software & Media Association (ITSMA) is a Not-for-Profit organisation founded in 2001 with the aim to enhance business development and business expansion opportunities for the Indian ICT SMEs. ITSMA liaises and networks with businesses and institutions involved in the development ICT technologies, its distribution and service provision. ITSMA with it’s consultancy services to both National and International organizations acts as a catalyst in business collaborations.

ITSMA believes in taking a 360 degree view of business. We thus involves not only in the business aspects of the organizations but also in social and cultural developmental activities of our national and International clients and the nations in turn. This way ITSMA carves itself a niche in the Corporate Social Responsibility (CSR) activities.

A further ambition of ITSMA is to edify and channel the Indian organizations to avail the largest funding scheme of the European Commission called the “Framework Programme” (FP). In this context, ITSMA, along with European partners was instrumental in establishing the Ministry of Information and Communication Technology (MICT), Government of India as the first ever National Contact Point (NCP) for the European Commission’s Seventh Framework Programme (FP7) for the ICT Sector. ITSMA is the lead coordinator of the NCP Network in India steering the Indian organizations to participate in FP7.

ITSMA offers wide-ranging services to its members and clients from across the globe. We are very actively involved in promoting Indian Small and Medium ICT Industry by showcasing the best of Indian work, both virtually and physically and organizing trade missions to potential international markets. Furthermore, ITSMA facilitates International Business Development for the SMEs. 

Apart from offering these services, ITSMA undertakes and participates in various National and International Research and Development (R&D) projects, and market survey projects for the sector.

ITSMA’s services include:

  • Advisory Services
  • Promoting Excellence
  • International Business Promotion
  • Building Competitiveness
  • Organisation of Trade Missions
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